diff --git a/backend/explore/explore.go b/backend/explore/explore.go
index b8ef282..efe5116 100644
--- a/backend/explore/explore.go
+++ b/backend/explore/explore.go
@@ -911,7 +911,7 @@ const (
 var tierBonus = map[int]float64{
 	0: 0.15,  // exact match: +15%
 	1: 0.08,  // starts with: +8%
-	2: 0.0,   // substring: no change
+	2: -0.05, // substring (query buried in name): -5%
 	3: -0.15, // no substring match: -15%
 }